International Day of Action to
Counter Philip Morris International's
Global Expansion

May 5, 2009

Sponsored by:
Global Youth Action on Tobacco Network
, Framework Convention Alliance

Endorsed by: Network for Accountability of Tobacco Transnationals, Southeast Asia Tobacco Control Alliance

In March 2008, upon spinning off from Altria, Philip Morris International (PMI) became the largest multinational tobacco company in the world, with products sold in approximately 160 countries and an estimated 15.6% share of the international cigarette market outside the U.S..

The company's 2008 Annual Report details how well the company is doing worldwide since being "unleashed" -- with net revenues up 15.2% from the year before and cigarette volume up 2.5% to a whopping 859.8 billion units (6 1/2 cigarette packs for each and every person in the world!). The company credits "emerging markets" for driving its growth, with net revenues up 21.8% in Eastern Europe, Middle East and Africa, 10.1% in Asia, and 23% in Latin America and Canada. In short, PMI is a colossal and ever-growing global public health disaster that must be contained.

On May 5, 2009, PMI held its inaugural shareholder meeting (as an independent company) in New York City. On that day, tobacco control groups and advocates around the world* engaged in activities to draw attention to the company's aggressive global expansion and need for governments to take effective action to counter it.

More information:

* Approximately 50 groups in 20 countries planned to participate in the international day of action

For more information about the International Day of Action:

Anna White
Global Youth Action on Tobacco Network/
Essential Action
Tel: +1 202-413-9656
Email: awhite (at)

Susan Cavanagh
Framework Convention Alliance
Tel:: +61 416 361 759 (mobile)
Tel: :+61 2 8206 9495
Email: cavanaghs (at)