CAMILLERI: We continually get attacked on the basis of facts that
are totally erroneous...I would encourage you to get the facts right
...Again, the facts would belie the statements...[and so on and
on and decide for yourself!
CAMILLERI: We have
not been present in Nigeria for more than a decade.
TRUTH: Here's a photo of a Marlboro
billboard in Nigeria (~March 2005). And further information
about PMI in Nigeria is contained in Tosin
Orogun's statement at the 2005 Altria meeting, at which Camilleri
acknowledged that PMI had a presence in the country.
CAMILLERI: I think it is important for all shareholders here, ...
to know that we are doing everything we can to avoid marketing to
children. We are serious about it. We get attacked unfairly. Let me
give you one example; because it's part of the list that the tobacco
advocates try to render the issue even more emotional. One of the
attacks, we have, is that we also do music promotions in Pakistan
and that supposedly we have branded mobile cinemas in Pakistan. Well,
the facts are that those branded mobile events used to be run by Lakson
before we purchased them back in 2007. We purchased them, we stopped
the branding of those events, both of the Diplomat and Mobile gold
brand, and more recently we stopped the whole promotion. So when I
say that people should encourage us to go to emerging markets that's
a perfect example of what we can do when we are there.
TRUTH: Camilleri cites a marketing
campaign by Lakson Tobacco Company (which PMI purchased in 2007)
for its Diplomat cigarette brand that took place in Karachi and
involved a long branded truck with a mini cinema hall inside. The
entry ticket for the cinema hall was a pack of cigarettes. According
to Pakistani sources, the main target of the campaign was youth
from low socio economic classes. This
advertisement for the event says: "Buy one Diplomat
pack and get participation in the world of entertainment with interesting
films." The particular event was held 2-10pm, March 2-6,
2008 in Safforan Village, a poor slum area of Karachi. Advertisements
for it remained in area stores through December 2008. The
ad itself mentions March 2008, which is a year after PMI acquired
Lakson Tobacco, and the promotion is clearly branded. While Camilleri
does not provide specific dates by which the company stopped the
branding of the mobile cinema hall events and eventually the whole
promotion, the fact is while the promotion may have been run before
PMI acquired Lakson, it was also run for a significantly long period
of time afterwards and advertisements for it stayed in stores
for an even longer period of time -- over a year and a half after
PMI acquired Lakson. Indeed, a "perfect example of what PMI
can do in an emerging market."
In response to a description of (and photos of) PMI sponsored concerts
in Indonesia that youth under age 18 attended
CAMILLERI: I think
that all the reports that we received, that the filters we have
in place to ensure that adult smokers are the ones who attend those
concerts and have to show identification that is sponsored by governments,
and the Indonesian government, we do not have children attend those
TRUTH: According to Indonesian tobacco control advocates
youth under age 18 attended a Marlboro Filter Rocks in Orchestra
concert in January 2009. And on April 25, 2009, just a little over
a week before PMI's annual meeting, A Mild Live Wanted, a nationwide
band competition, took place in Jakarta. Dina Kania, an Indonesian
advocate, attended the event and saw many youth under age 18 there.
Indeed, the audience was very young, judging from this photo
from the event.
CAMILLERI: The simple
fact is we don't market to children...we don't market to children...we
are doing everything we can to avoid marketing to children...[and
so on and so forth]
TRUTH: Check out this
webpage and decide for yourself!
the above quotes in their full context
Go back to: International Day of Action to
Counter PMI's Global Expansion