Tobacco Advertising Lies
Question of the Month
"Alive with Pleasure!" - Newport (Philip Morris, U.S.)
These slogans would be laughable, if it were not for the deadly nature
of the deceit. This month we're going to examine how the tobacco industry
exploits the aspirations, desires, and insecurities of people
Question: What are some of the taglines and slogans of popular cigarette brands in your community and/or country? Please indicate the brand and company next to the slogans. If you are able, please also include a very brief description of the accompanying picture.
If you're in a creative mood, try transforming the slogans into counter-advertisements (see below for examples).
PARODYING TOBACCO ADVERTISING
By making slight alterations to the slogans or their accompanying graphics, you and your partner can transform them into effective counter-advertisements.
Example: "Alive with Pleasure!"
Example: "Taste success"
Example: "Join the Adventure"
Now that's what we call real "truth in advertising"!