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  MobileCinemaHouse.jpg - Marketing campaign by Lakson Tobacco Company (98% owned by PMI) in Karachi. The entry ticket for the cinema hall was a pack of cigarettes. The main target of this campaign was youth from low socio economic classes. Source: Javaid Khan  
 
 
 
 
 

MobileCinemaHouse | Marketing campaign by Lakson Tobacco Company (98% owned by PMI) in Karachi. The entry ticket for the cinema hall was a pack of cigarettes. The main target of this campaign was youth from low socio economic classes. Source: Javaid Khan Download
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